Just read a very interesting article on Slate that discusses that while Twitter may be good at getting people
to signup, keep users engaged is very difficult to do:
The study dovetails with
recent analysis by the media research firm Nielsen asserting
that 60 percent of Twitter users do not return from one month to
the next. Both findings suggest that, thus far, Twitter has been
considerably better at signing up users than keeping them.
Article: http://www.slate.com/id/2219995
I have commented in the
past that I don't see the value in Twitter (other than the cool
technology behind it), and seems the research is backing me up :)
And I would also suggest that for value terms, we should update the
description of a 'new user' on Twitter as someone who ".has posted
more than 5 tweets over a 4 week period" or something similar. Food
for thought.
